A pre-composed B2B commerce and customer lifecycle solution - The fastest way to launch a scalable B2B commerce solution
Cut implementation time by up to 50%
Catalyst is a purpose-built B2B accelerator designed to manage the entire customer lifecycle—from acquisition and onboarding to personalised buying journeys, order fulfilment, and ongoing account management. Built on a composable, API-first architecture, Catalyst enables businesses to optimise every stage of the B2B experience, improving operational efficiency, customer retention, and revenue growth.
Scalable and customisable B2B commerce architecture
Catalyst is built on a fully managed SaaS architecture, leveraging commercetools for backend stability and a managed React frontend with a visual page builder and pre-integrated deployment pipelines. This streamlined setup reduces operational overhead while ensuring consistent performance. Developed with React.JS, Tailwind CSS, and a Node.JS APIM layer, Catalyst offers a flexible, non-proprietary foundation that allows businesses to modify and expand functionality without vendor lock-in.
Powering Catalyst with industry-leading technology - Best-of-breed technology partners for a scalable and flexible B2B solution
Composable technology for scalability and flexibility - Built to adapt and grow with your business
Comprehensive B2B customer lifecycle management
Catalyst goes beyond transactions, integrating digital onboarding, account management, self-service tools, and personalised workflows to enhance long-term customer engagement.
Intelligent customer onboarding and self-service
Integrated digital sign-up, ABN and NZBN validation, automated credit applications, and payment method capture streamline account creation and approval processes.
Automated receivables and financial management
Digital invoicing, automated payment reminders, real-time statement access, and dispute resolution improve cash flow and reduce admin burden.
Sales enablement and relationship management
Multi-step approval workflows, purchase delegation, quote management, and custom dashboards provide transparency and efficiency across the B2B sales process.
B2B commerce and operational efficiency - Optimising transactions, inventory, and fulfilment
Fully managed SaaS architecture
A cloud-hosted, end-to-end solution with a managed React frontend, visual page builder, and integrated deployment pipelines, reducing operational overhead while ensuring high performance.
Flexible content and experience management
A visual page builder, campaign management tools, and headless CMS integration allow businesses to personalise customer journeys at scale.
Future-ready commerce and lifecycle management
Catalyst evolves with your business, with an ongoing roadmap of new integrations, mobile capabilities, and AI-driven enhancements to keep pace with changing B2B demands.
Best-of-breed composable technology
commercetools SaaS composable cloud, Algolia search, and headless CMS integration provide a scalable foundation.
Powering Catalyst with industry-leading technology - Best-of-breed technology partners for a scalable and flexible B2B solution
Faster time to value
Pre-integrated components, a Figma-based design system, and security-checked code reduce implementation time by up to 50%.
B2B-specific commerce capabilities
Business unit management, multi-tiered approvals, role-based access, flexible pricing, and custom catalogues for tailored B2B workflows.
Advanced search and personalisation
Semantic and keyword search, dynamic autocomplete, and AI-powered recommendations for an optimised buying experience.
Streamlined order and inventory management
Real-time inventory tracking, product bundling, purchase lists, and business-specific catalogues to support seamless reordering.
Need help optimising your B2B customer lifecyle
We can help you transform challenges into opportunities, and ideas into real results.